The Per Mille Standard
Four tiers. A map of the invisible architecture of elite influence.
0.1%
Per Mille
Agenda setters. They introduce what gets discussed. They tend to operate like institutions rather than influencers - owned audiences, enterprise value, demand that isn't dependent on the feed. Upstream of everyone, including the rest of the one percent.
0.9%
Reframers
Major creators who shape what it means. They rarely originate the agenda; they set the terms on which it's argued, selecting what's salient and shifting the frame. Downstream of Per Mille, upstream of everyone else.
9%
Evangelists
Scaled amplifiers. They carry ideas outward with conviction attached, prioritizing reach and awareness over dialogue. They add energy rather than authorship.
90%
Propellant
Consumers who are also distributors. They need do nothing but view. Their attention is the signal that determines what gets served next - movement without intent.